FRESH BRANDS' SALE PRICE FELL IN TALKS

SHEBOYGAN, Wis. - While Fresh Brands here fielded initial offers as high as $8.15 a share for the sale of the company, it ultimately accepted an offer of $7.05 after potential buyers' due diligence revealed adverse conditions and Fresh Brands' stock tumbled in November.In a proxy statement filed last week, Fresh Brands said executives sacrificed $1.7 million in severance payments to get shareholders

SHEBOYGAN, Wis. - While Fresh Brands here fielded initial offers as high as $8.15 a share for the sale of the company, it ultimately accepted an offer of $7.05 after potential buyers' due diligence revealed adverse conditions and Fresh Brands' stock tumbled in November.

In a proxy statement filed last week, Fresh Brands said executives sacrificed $1.7 million in severance payments to get shareholders an offer of more than $7 a share. It ultimately accepted a $7.05 bid from Certified G

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