FRESH-CUT CATEGORY OFFERS GREAT POTENTIAL

WASHINGTON -- With the spotlight on health and wellness, fresh-cut fruits and vegetables could be ideally positioned as a silver bullet combining flavor, convenience, healthfulness and greater profits in one package.One of the big drivers of fresh-cut's future growth is likely to be its ability to address multiple consumer demands. Across the retail and food-service sectors, fresh-cut was an $8.8

WASHINGTON -- With the spotlight on health and wellness, fresh-cut fruits and vegetables could be ideally positioned as a silver bullet combining flavor, convenience, healthfulness and greater profits in one package.

One of the big drivers of fresh-cut's future growth is likely to be its ability to address multiple consumer demands. Across the retail and food-service sectors, fresh-cut was an $8.8 billion business in 2003, according to International Fresh-Cut Produce Association, Alex

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