FRESH-CUT INDUSTRY BUILDING STRATEGIES TO GAIN RETAIL SPACE

SALINAS, Calif. -- A number of fresh-cut processors said the fast-growing, value-added produce category is still being undersold by retailers, and have developed proprietary research in an effort to gain more shelf space.Although figures by IRI and A.C. Nielsen show the category grew from $82 million in sales in 1989 to $1.4 billion in 1999, fresh-cut is still "significantly underspaced," they said."There

SALINAS, Calif. -- A number of fresh-cut processors said the fast-growing, value-added produce category is still being undersold by retailers, and have developed proprietary research in an effort to gain more shelf space.

Although figures by IRI and A.C. Nielsen show the category grew from $82 million in sales in 1989 to $1.4 billion in 1999, fresh-cut is still "significantly underspaced," they said.

"There are more profits in each segment of produce than the space allotted,"

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