FRESH-CUT'S FTURE: GREEN OR WILTED?

ATLANTA -- The fate of fresh-cut is hanging in the balance, according to industry officials at the Newark, Del.-based Produce Marketing Association's convention here."We are truly at a crossroad," said Steve Junquiero, director of produce and floral operations at Save Mart Supermarkets, Modesto, Calif. "I believe [fresh cut] will forge on straight ahead."While the fresh-cut phenomenon is one of the

ATLANTA -- The fate of fresh-cut is hanging in the balance, according to industry officials at the Newark, Del.-based Produce Marketing Association's convention here.

"We are truly at a crossroad," said Steve Junquiero, director of produce and floral operations at Save Mart Supermarkets, Modesto, Calif. "I believe [fresh cut] will forge on straight ahead."

While the fresh-cut phenomenon is one of the produce industry's brightest stars, there are worries it may burn out if reta

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