FRESH CUT'S QUESTION: IS IT COMMODITY OR VALUE-ADDED?

ATLANTA -- It's time for the retailers and processors of fresh-cut produce to choose: Will they market this crucial segment as a value-added product with brand equity, or as a commodity sold purely on price?A processor raised the issue, and urged the industry to address it now, during a panel discussion at the International Fresh-cut Produce Association's annual convention here."I think both the retail

ATLANTA -- It's time for the retailers and processors of fresh-cut produce to choose: Will they market this crucial segment as a value-added product with brand equity, or as a commodity sold purely on price?

A processor raised the issue, and urged the industry to address it now, during a panel discussion at the International Fresh-cut Produce Association's annual convention here.

"I think both the retail industry and we as processors are at a real critical junction," said John

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