FRESH FIXTURES

In the increasingly contentious battle for consumers, retailers are turning to their fresh-foods departments to differentiate themselves from the competition and capture additional profits. Premium-priced items like specialty produce, fresh-baked artisan breads, value-added fresh meats and gourmet cheeses are taking on new importance as they are elevated beyond their old commodity status to a primary

In the increasingly contentious battle for consumers, retailers are turning to their fresh-foods departments to differentiate themselves from the competition and capture additional profits. Premium-priced items like specialty produce, fresh-baked artisan breads, value-added fresh meats and gourmet cheeses are taking on new importance as they are elevated beyond their old commodity status to a primary attraction and sales driver.

But this multicategory strategy presents supermarkets wi

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