FRESH TO FRONT

In the beginning, there was no grand strategy. Yesterday's retailers had no master plan or blueprint that pointed to the future.Many fresh-food departments started out as simple convenience counters aimed at supporting Center Store. The idea was simply to add fresh-food elements as yet another way of capturing the shopper for a few extra items that normally would have been purchased from freestanding

In the beginning, there was no grand strategy. Yesterday's retailers had no master plan or blueprint that pointed to the future.

Many fresh-food departments started out as simple convenience counters aimed at supporting Center Store. The idea was simply to add fresh-food elements as yet another way of capturing the shopper for a few extra items that normally would have been purchased from freestanding delis, bakeries or meat shops.

But those early decisions set the supermarket

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TAGS: Center Store