FRESH PERSPECT VE

Wholesalers are realizing more and more that perishables can be a key differentiator for their customers, and many have taken steps recently to enhance their offerings in those departments, particularly produce. Nothing is more impactful than a beautiful display of produce in a grocery store, Carl Morley, vice president of fresh foods at Associated Grocers, Seattle, told SN. Whether high-end, low-end

Wholesalers are realizing more and more that perishables can be a key differentiator for their customers, and many have taken steps recently to enhance their offerings in those departments, particularly produce.

“Nothing is more impactful than a beautiful display of produce in a grocery store,” Carl Morley, vice president of fresh foods at Associated Grocers, Seattle, told SN. “Whether high-end, low-end or in the middle, produce is always beautiful, and that's what is driving the busi

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