FRESH, REFRIGERATED SOUPS WARMING VOLUME: RETAILERS

SAN FRANCISCO (FNS) -- Retailers are discovering that fresh, refrigerated soups provide complementary excitement to meal-solution centers, and boost sales when merchandised along with sandwiches, salads and pastas in other departments."[Soup] is a fun, unusual product," said Dave Bennet, owner of Mollie Stone's, a five-unit natural-food chain located in the Bay Area. "We pride ourselves on offering

SAN FRANCISCO (FNS) -- Retailers are discovering that fresh, refrigerated soups provide complementary excitement to meal-solution centers, and boost sales when merchandised along with sandwiches, salads and pastas in other departments.

"[Soup] is a fun, unusual product," said Dave Bennet, owner of Mollie Stone's, a five-unit natural-food chain located in the Bay Area. "We pride ourselves on offering variety and fresh items and we love new products and categories."

But first, o

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TAGS: Center Store