THE FRESH SELL

ORLANDO, Fla. -- Howard Solganik, president of Solganik & Associates, Dayton, Ohio, lists the following components as essential for selling fresh meals for immediate consumption:our-face" merchandising"Remember that food-for-now consumers are expecting the fast-food experience, so it's important that these offerings be near a door and that there be a separate cash register there," he advised. People

ORLANDO, Fla. -- Howard Solganik, president of Solganik & Associates, Dayton, Ohio, lists the following components as essential for selling fresh meals for immediate consumption:

our-face" merchandising

"Remember that food-for-now consumers are expecting the fast-food experience, so it's important that these offerings be near a door and that there be a separate cash register there," he advised. People don't want to buy food for immediate consumption and then stand in lin

Register to view the full article

Already a member? .