A FRESH START

SEMINOLE, Fla. -- Shelley Broader is serious about making sure Sweetbay Supermarket customers have fun.The president and chief operating officer of Tampa, Fla.-based Kash n' Karry, which opened its first Sweetbay Supermarket here Nov. 6, has tried to infuse the new brand with a unique value proposition based on product variety and a passion for food.A 12-year veteran of New England-based Hannaford

SEMINOLE, Fla. -- Shelley Broader is serious about making sure Sweetbay Supermarket customers have fun.

The president and chief operating officer of Tampa, Fla.-based Kash n' Karry, which opened its first Sweetbay Supermarket here Nov. 6, has tried to infuse the new brand with a unique value proposition based on product variety and a passion for food.

A 12-year veteran of New England-based Hannaford Bros., Kash n' Karry's Delhaize-owned sister chain, Broader also invested much

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