FRESH VEGETABLE PRICES GIVING FROZENS A BOOST

Frozens merchandisers are in the midst of enjoying a strong wintertime spike in frozen vegetable sales.The frozen items are gaining because some consumers are trying to avoid seasonally higher prices on fresh vegetables, retailers told SN.In addition, holiday meal preparations routinely prompt shoppers to load up on frozen vegetables. While a degree of sales gain is typical for this time of year,

Frozens merchandisers are in the midst of enjoying a strong wintertime spike in frozen vegetable sales.

The frozen items are gaining because some consumers are trying to avoid seasonally higher prices on fresh vegetables, retailers told SN.

In addition, holiday meal preparations routinely prompt shoppers to load up on frozen vegetables. While a degree of sales gain is typical for this time of year, some retailers reported sales looking even better than usual so far.

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