FreshDirect Expects to Score Big With New Items

NEW YORK FreshDirect, an online grocer serving the New York metro area, expects to score big sales over the Super Bowl weekend, just as it did during the recent holidays, officials said. In addition to old favorites like Buffalo wings and Buffalo chicken pizza, heat-and-serve hors d'oeuvres are expected to be a huge hit, said Chief Marketing Officer Steve Druckman. The hors d'oeuvres, which were rolled

NEW YORK — FreshDirect, an online grocer serving the New York metro area, expects to score big sales over the Super Bowl weekend, just as it did during the recent holidays, officials said.

In addition to old favorites like Buffalo wings and Buffalo chicken pizza, heat-and-serve hors d'oeuvres are expected to be a huge hit, said Chief Marketing Officer Steve Druckman. The hors d'oeuvres, which were rolled out a few months ago, were a favorite during the holiday season.

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