FRIGHTFULLY GOOD

When Halloween rolls around, monsters of all ages seek out something sweet. Supermarket bakeries can't go wrong with tried-and-true party favorites, including cupcakes, cookies and sheet cakes featuring jack-o'-lanterns and other familiar Halloween images.Regarded as the start of the important fall and winter holiday season, Halloween typically delivers double-digit sales increases to in-store bakeries.

When Halloween rolls around, monsters of all ages seek out something sweet. Supermarket bakeries can't go wrong with tried-and-true party favorites, including cupcakes, cookies and sheet cakes featuring jack-o'-lanterns and other familiar Halloween images.

Regarded as the start of the important fall and winter holiday season, Halloween typically delivers double-digit sales increases to in-store bakeries. And, with home entertaining apparently on an upswing, Halloween this year is like

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