FRILLS, LURES AND OTHER COMPETITIVE GIMMICKS

Supermarkets have used various marketing approaches to attract customers over the last 50 years. Among the earliest and most controversial were trading stamps and promotional games.Stamps were among the industry's favorite marketing tools to draw customers through the 1950s and 1960s, with shoppers usually receiving one stamp for each 10 cents' worth of groceries purchased; stamps could be collected

Supermarkets have used various marketing approaches to attract customers over the last 50 years. Among the earliest and most controversial were trading stamps and promotional games.

Register to view the full article