FRITO-LAY TO BUILD UP HEALTHY SNACK LINES

NEW YORK -- The supermarket industry's flirtation with "better-for-you" salty snacks is poised to become a full-blown affair -- and the match maker is Frito-Lay.At a press briefing here, the snack manufacturer said it is "redesigning the snack aisles," and will install 15,000 special merchandising fixtures in "50% of the supermarkets in America" to build up the subcategory of fat-free, low-fat and

NEW YORK -- The supermarket industry's flirtation with "better-for-you" salty snacks is poised to become a full-blown affair -- and the match maker is Frito-Lay.

At a press briefing here, the snack manufacturer said it is "redesigning the snack aisles," and will install 15,000 special merchandising fixtures in "50% of the supermarkets in America" to build up the subcategory of fat-free, low-fat and reduced-fat potato chips, tortilla chips and pretzels.

Frito-Lay executives sai

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