FRITO-LAY DIPS INTO HISPANIC MARKET

ANAHEIM, Calif. -- Hispanic consumers at Jax Markets here are responding to marketers' attempts to capture this rapidly growing demographic, according to Bill MacAloney, chairman and chief executive officer of the four-store chain."Our business is 95% Hispanic," MacAloney said. "It is important to be able to offer them products to identify with."One popular recent introduction has been Frito-Lay's

ANAHEIM, Calif. -- Hispanic consumers at Jax Markets here are responding to marketers' attempts to capture this rapidly growing demographic, according to Bill MacAloney, chairman and chief executive officer of the four-store chain.

"Our business is 95% Hispanic," MacAloney said. "It is important to be able to offer them products to identify with."

One popular recent introduction has been Frito-Lay's line of snacks developed with the Hispanic customer in mind, now in 17 urban U

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