FRITO-LAY MAPS LOW-FAT, IN-STORE PLAN

NEW YORK -- Frito-Lay will place off-shelf display racks in 15,000 supermarkets this winter as part of a massive marketing push behind its low-fat, better-for-you snack foods.The Dallas-based company is driving hard to put the display units -- three-sided "maximizers" for end-aisle locations, shop-around "opportunity centers" for power alleys and other smaller versions -- in stores in time for a March-April

NEW YORK -- Frito-Lay will place off-shelf display racks in 15,000 supermarkets this winter as part of a massive marketing push behind its low-fat, better-for-you snack foods.

The Dallas-based company is driving hard to put the display units -- three-sided "maximizers" for end-aisle locations, shop-around "opportunity centers" for power alleys and other smaller versions -- in stores in time for a March-April multibrand promotional event, said Steven Reinemund, Frito-Lay president, in

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