FRITO-LAY ROLLING OUT CHIP CITY

DALLAS -- Frito-Lay has begun rolling out and installing 2,000 freestanding snack merchandising fixtures in power alleys at supermarkets and mass merchants across the country.The display units, dubbed Chip City, have successfully expanded total salty snack sales at test stores in 20 markets, said Tom Kuthy, director of new products for the company.The four-sided Chip City units are designed to drive

DALLAS -- Frito-Lay has begun rolling out and installing 2,000 freestanding snack merchandising fixtures in power alleys at supermarkets and mass merchants across the country.

The display units, dubbed Chip City, have successfully expanded total salty snack sales at test stores in 20 markets, said Tom Kuthy, director of new products for the company.

The four-sided Chip City units are designed to drive incremental impulse sales outside stores' main snack aisles, said Kuthy. The

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TAGS: Walmart