OFF THE FRONT END

Supermarket retailers are responding to parental preferences by giving candy less exposure at the front end.Increasingly, retailers are using at least one candy-free checkout per store. Some stores even use the strategy for several or all of their checkout lanes."This is a trend that will pick up steam," said Don Stuart, a partner with Cannondale Associates, a Wilton, Conn.-based marketing and sales

Supermarket retailers are responding to parental preferences by giving candy less exposure at the front end.

Increasingly, retailers are using at least one candy-free checkout per store. Some stores even use the strategy for several or all of their checkout lanes.

"This is a trend that will pick up steam," said Don Stuart, a partner with Cannondale Associates, a Wilton, Conn.-based marketing and sales management firm. Stuart noted that the tactic doesn't appear to be adversely

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