Supermarket retailers are responding to parental preferences by giving candy less exposure at the front end.
Increasingly, retailers are using at least one candy-free checkout per store. Some stores even use the strategy for several or all of their checkout lanes.
"This is a trend that will pick up steam," said Don Stuart, a partner with Cannondale Associates, a Wilton, Conn.-based marketing and sales management firm. Stuart noted that the tactic doesn't appear to be adversely