FRONT-END FORECAST

The supermarket front end, more than any other area of the store, is where retailers today are investing in new systems in the battle to win over the hearts and wallets of customers.e personal-computer-based front-end systems, retailers routinely now track vast amounts of customer-purchase data, accept a broad range of electronic-payment options and are even beginning to integrate advanced paging

The supermarket front end, more than any other area of the store, is where retailers today are investing in new systems in the battle to win over the hearts and wallets of customers.

e personal-computer-based front-end systems, retailers routinely now track vast amounts of customer-purchase data, accept a broad range of electronic-payment options and are even beginning to integrate advanced paging and other communications systems into the point-of-sale network.

Yet, retailers

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