FRONT-END STUDY REVEALS $1B OPPORTUNITY

NEW YORK -- Supermarkets have an opportunity to grab an additional $1 billion at the checkout lanes in sales of magazines, candy and other nonfood, according to a new study released by suppliers of magazines and candy.The findings were revealed in the second phase of a multicategory analysis called "Front-End Focus," a collaboration involving M&M/Mars, Hackettstown, N.J., Time Distribution Services,

NEW YORK -- Supermarkets have an opportunity to grab an additional $1 billion at the checkout lanes in sales of magazines, candy and other nonfood, according to a new study released by suppliers of magazines and candy.

The findings were revealed in the second phase of a multicategory analysis called "Front-End Focus," a collaboration involving M&M/Mars, Hackettstown, N.J., Time Distribution Services, here, and Dechert-Hampe & Co., Mission Viejo, Calif., a consulting firm for t

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