ON THE FRONT LINE

The potential for higher rings in the front end has retailers considering a broader mix of cross-over items like new portable breath fresheners and beverage coolers, but candy still spells sweet success for most."The front end is a huge real estate location. It has to be one of the most phenomenal areas to merchandise in order to get high turns or high profit areas out of your store," said Michael

The potential for higher rings in the front end has retailers considering a broader mix of cross-over items like new portable breath fresheners and beverage coolers, but candy still spells sweet success for most.

"The front end is a huge real estate location. It has to be one of the most phenomenal areas to merchandise in order to get high turns or high profit areas out of your store," said Michael Ortiz, corporate candy buyer for Unified Western Grocers, Commerce, Calif. The checkout

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