UP-FRONT SHIFT AT A&P MOVES FRESH-CUT FRUIT

MARIETTA, Ga. -- An A&P Food Market here has discovered the formula for increasing sales in the fresh-cut fruit section: Give it more space and move it up front.Sales of fresh-cut fruit have more than doubled to 12% of total produce sales since the section was moved from the back of the department to the front earlier this summer, according to Terry Boger, produce manager at the store, which is operated

MARIETTA, Ga. -- An A&P Food Market here has discovered the formula for increasing sales in the fresh-cut fruit section: Give it more space and move it up front.

Sales of fresh-cut fruit have more than doubled to 12% of total produce sales since the section was moved from the back of the department to the front earlier this summer, according to Terry Boger, produce manager at the store, which is operated by A&P, Montvale, N.J.

In addition to moving the section to the b

Register to view the full article