FROSTING THE CAKE

CHESTERFIELD, Mo. -- Maintaining high bakery sales in the spring and early summer isn't a problem, but retailers are constantly searching for ways to fill in the gaps when the calendar isn't driving volume.At Dierbergs Markets, here, contests between in-store bakery units proved so successful last fall that when sales begin their natural, seasonal decline this year, the chain will whip up some more,

CHESTERFIELD, Mo. -- Maintaining high bakery sales in the spring and early summer isn't a problem, but retailers are constantly searching for ways to fill in the gaps when the calendar isn't driving volume.

At Dierbergs Markets, here, contests between in-store bakery units proved so successful last fall that when sales begin their natural, seasonal decline this year, the chain will whip up some more, said Tom Merritt, in-store bakery supervisor for the 17-unit chain.

"Spring i

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