FROZEN AND FRESH MEAL IDEAS COMBINED IN MEIJER CAMPAIGN

GRAND RAPIDS, Mich. -- Tapping into a rising demand for convenience, Meijer Inc. here jointly promoted frozen dinners and entrees with fresh-prepared entrees and side dishes as quick meal solutions.In a circular earlier this month, the supermarket chain ran a full-page ad showing a Banquet fried-chicken dinner and a Stouffer's lasagna entree from the frozens section with rotisserie chicken from its

GRAND RAPIDS, Mich. -- Tapping into a rising demand for convenience, Meijer Inc. here jointly promoted frozen dinners and entrees with fresh-prepared entrees and side dishes as quick meal solutions.

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