FROZEN BRANDS MAKE TIE-IN PUSH

Healthy Choice and Stouffer's Lean Cuisine, two of the leading health-oriented frozen dinner/entree brands, are generating supermarket tie-ins with aggressive national marketing campaigns this fall.This month, Healthy Choice released a five-page newspaper insert containing $4 in reduced- and multiple-price coupons on its full grocery line. The insert is expected to reach 50 million people, said spokeswoman

Healthy Choice and Stouffer's Lean Cuisine, two of the leading health-oriented frozen dinner/entree brands, are generating supermarket tie-ins with aggressive national marketing campaigns this fall.

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