THE FROZEN CHOSEN

Frozen dinners and entrees, always stalwart sellers, have a niche now that is outpacing traditional dinners on a plate. Bowls, or meals ready to eat after a short session in the microwave oven, showed a 79% growth in sales for the 52 weeks ended Sept. 30, 2000, according to ACNielsen, Schaumburg, Ill."Bowls seem to be very hot for everybody right now," said Pat Brooks, frozen food category manager

Frozen dinners and entrees, always stalwart sellers, have a niche now that is outpacing traditional dinners on a plate. Bowls, or meals ready to eat after a short session in the microwave oven, showed a 79% growth in sales for the 52 weeks ended Sept. 30, 2000, according to ACNielsen, Schaumburg, Ill.

Register to view the full article

TAGS: Kroger