FROZEN-FOOD GROUPS SEEK DRIVE TO HEAT MEALS IMAGE

BOSTON -- Consumers give frozen food a good rating, but although almost everyone has food in their freezers at home, they seem to forget about moving it out and onto the table. With frozen-food sales averaging 10% or less of a supermarket's sales, and capacity outstripping consumption, the frozen-food industry has its work cut out.Raising the awareness of frozen food as a meal solution "tonight" is

BOSTON -- Consumers give frozen food a good rating, but although almost everyone has food in their freezers at home, they seem to forget about moving it out and onto the table. With frozen-food sales averaging 10% or less of a supermarket's sales, and capacity outstripping consumption, the frozen-food industry has its work cut out.

Raising the awareness of frozen food as a meal solution "tonight" is an industry challenge that was addressed at the recent 55th annual National Frozen Foo

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