FROZEN OR FRESH?

Expectations for summer sales in the frozen-dessert category are mixed, with some retailers saying full indulgence is back and others claiming that frozen desserts are losing out to fresh baked goods and fresh fruit.Shaw's Supermarkets, East Bridgewater, Mass., said sales are up. The retailer expects more new products and promotions, and credits the 50-plus age group -- who feel they deserve their

Expectations for summer sales in the frozen-dessert category are mixed, with some retailers saying full indulgence is back and others claiming that frozen desserts are losing out to fresh baked goods and fresh fruit.

Shaw's Supermarkets, East Bridgewater, Mass., said sales are up. The retailer expects more new products and promotions, and credits the 50-plus age group -- who feel they deserve their cheesecake -- with fueling the demand.

But Jim Amen, frozen-food buyer for Supe

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TAGS: Center Store