Frozen pizza, a novelty 25 years ago, just keeps on prospering. Every year there's a new wrinkle, a new opportunity, as marketers like to say.
"It's still selling great," said Tom Outlaw, vice president of merchandising for Ingles Markets, Black Mountain, N.C.
In the words of Russ Hahn, frozen-food buyer, Scolari's, Sparks, Nev., "Pizza is the part of the category that is still growing."
Figures from Information Resources, Inc., Chicago, show that frozen pizza's growth