FROZEN PIZZA

Frozen pizza, a novelty 25 years ago, just keeps on prospering. Every year there's a new wrinkle, a new opportunity, as marketers like to say."It's still selling great," said Tom Outlaw, vice president of merchandising for Ingles Markets, Black Mountain, N.C.In the words of Russ Hahn, frozen-food buyer, Scolari's, Sparks, Nev., "Pizza is the part of the category that is still growing."Figures from

Frozen pizza, a novelty 25 years ago, just keeps on prospering. Every year there's a new wrinkle, a new opportunity, as marketers like to say.

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