FROZENS GET CENTRAL ROLE AT NEW BIG PUBLIX UNITS

LAKELAND, Fla. -- Publix Super Markets here is moving frozen food from the sidelines to center stage in its new larger stores. The retailer's older units have frozen food displayed against a wall, "but the chain has gotten away from that in the big stores," said a source familiar with the Publix frozen foods strategy.In fact, the source noted, "In any Publix store built now that is 48,000 square feet

LAKELAND, Fla. -- Publix Super Markets here is moving frozen food from the sidelines to center stage in its new larger stores. The retailer's older units have frozen food displayed against a wall, "but the chain has gotten away from that in the big stores," said a source familiar with the Publix frozen foods strategy.

In fact, the source noted, "In any Publix store built now that is 48,000 square feet or larger, frozen food will be located in the middle of the store."

While th

Register to view the full article

Already a member? .