FROZENS GET MORE USER FRIENDLY

SAN DIEGO - Manufacturers are catering to time-strapped families with frozen foods that can be prepared with little effort."Busy families want something that they can throw in the microwave and get on the table in 15 minutes," said Ross Nixon, president of Dahl's Food Markets, Des Moines, Iowa.New research reinforces that statement. Consumers are responding favorably to convenience improvements in

SAN DIEGO - Manufacturers are catering to time-strapped families with frozen foods that can be prepared with little effort.

"Busy families want something that they can throw in the microwave and get on the table in 15 minutes," said Ross Nixon, president of Dahl's Food Markets, Des Moines, Iowa.

New research reinforces that statement. Consumers are responding favorably to convenience improvements in frozen foods, according to a study to be released today at the American Frozen

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