FRUIT BEVERAGE SALES HIT RECORD

NEW YORK -- Riding on the success of ready-to-drink, single-serve fruit-based drinks, the fruit beverage category had record sales last year, passing the three billion gallon milestone, according to a recent study conducted by Beverage Marketing Corp., a leading beverage industry consulting and data resource here.According to Beverage Marketing, over 475 new fruit and vegetable beverages were introduced

NEW YORK -- Riding on the success of ready-to-drink, single-serve fruit-based drinks, the fruit beverage category had record sales last year, passing the three billion gallon milestone, according to a recent study conducted by Beverage Marketing Corp., a leading beverage industry consulting and data resource here.

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