FUEL LOYALTY PROGRAM REVS UP WINN-DIXIE'S SALES

JACKSONVILLE, Fla. -- Winn-Dixie here has seen encouraging results from its first fuel loyalty program, according to Mickey Clerc, Winn-Dixie spokesman."We were hoping it would improve sales, and so far we've been happy with it," he said, but he declined to reveal specific sales data.Customers receive fuel discount vouchers worth 50 cents to $2 by purchasing specific quantities of certain grocery

JACKSONVILLE, Fla. -- Winn-Dixie here has seen encouraging results from its first fuel loyalty program, according to Mickey Clerc, Winn-Dixie spokesman.

"We were hoping it would improve sales, and so far we've been happy with it," he said, but he declined to reveal specific sales data.

Customers receive fuel discount vouchers worth 50 cents to $2 by purchasing specific quantities of certain grocery items, such as four two-liter bottles of Coca-Cola, or two 32-ounce jars of Kra

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