FULL SPEED AHEAD

When it's done right -- with innovation, speed and market insights -- product development can be a key growth driver for consumer packaged goods firms.Today, a key element of the process is speed. Because of the highly competitive nature of today's marketplace, new items need to reach the shelf timely and efficiently.All marketers are challenged by the need to deliver products to the market quickly.

When it's done right -- with innovation, speed and market insights -- product development can be a key growth driver for consumer packaged goods firms.

Today, a key element of the process is speed. Because of the highly competitive nature of today's marketplace, new items need to reach the shelf timely and efficiently.

All marketers are challenged by the need to deliver products to the market quickly. Faster cycle times can help companies stand out from the competition. And co

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