FULLER FAMILY DOESN'T FULFILL PUBLIX MISSION

LAKELAND, Fla. (FNS) -- The Fuller family is leaving Publix Super Markets.The Fullers are a fictional family that was featured in a series of television ads in Georgia, Florida, Alabama and South Carolina that Publix stopped running in June. "We were not as satisfied with the television ads as we had hoped to be," said Mark Irby, vice president of marketing and advertising at Publix.The ads introduced

LAKELAND, Fla. (FNS) -- The Fuller family is leaving Publix Super Markets.

The Fullers are a fictional family that was featured in a series of television ads in Georgia, Florida, Alabama and South Carolina that Publix stopped running in June. "We were not as satisfied with the television ads as we had hoped to be," said Mark Irby, vice president of marketing and advertising at Publix.

The ads introduced viewers to the Fullers in January and promised to follow them on a ye

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