FULLY PREPARED, SUPERIOR QUALITY MEALS ARE THE TICKET TO HIGH SALES, SAY ANALYSTS

CHICAGO -- The ticket to better deli sales in the future may well be the meal ticket, according to food marketing professors and gurus Tom Pierson and Jack Allen.Americans are looking for fully prepared, high quality meals, and supermarket operators need to be ready to compete with the restaurants who provide those meals, often with competitively priced programs that cross into the in-store operation's

CHICAGO -- The ticket to better deli sales in the future may well be the meal ticket, according to food marketing professors and gurus Tom Pierson and Jack Allen.

Americans are looking for fully prepared, high quality meals, and supermarket operators need to be ready to compete with the restaurants who provide those meals, often with competitively priced programs that cross into the in-store operation's turf, said the industry analysts, both professors at the food marketing program of

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