THE FUNCTIONAL FACTION

While many manufacturers are getting into the functional foods business, retailers polled by SN differed on whether consumer demand for foods that have been fortified or otherwise made healthier is holding up.One area that will probably see continued, or even strengthened, demand is hormone replacement therapy for older women, although Bea James, whole health manager for Lunds and Byerly's stores

While many manufacturers are getting into the functional foods business, retailers polled by SN differed on whether consumer demand for foods that have been fortified or otherwise made healthier is holding up.

One area that will probably see continued, or even strengthened, demand is hormone replacement therapy for older women, although Bea James, whole health manager for Lunds and Byerly's stores in Minnesota, finds demand higher for supplements of this type, rather than foods. Still

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