'FUNCTIONAL FOODS' FACE HURDLES

CHICAGO -- Marketing the new class of products called "nutraceuticals" or "functional foods" won't be easy. A jumble of regulations, proprietary data and marketing jurisdictions may discourage some food companies from even developing so-called functional foods -- a food, or part of a food, with medical or health benefits.That was the consensus of speakers here at the 15th symposium on nutrition and

CHICAGO -- Marketing the new class of products called "nutraceuticals" or "functional foods" won't be easy. A jumble of regulations, proprietary data and marketing jurisdictions may discourage some food companies from even developing so-called functional foods -- a food, or part of a food, with medical or health benefits.

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