'FUNCTIONAL FOODS' FACE HURDLES

CHICAGO -- Marketing the new class of products called "nutraceuticals" or "functional foods" won't be easy. A jumble of regulations, proprietary data and marketing jurisdictions may discourage some food companies from even developing so-called functional foods -- a food, or part of a food, with medical or health benefits.That was the consensus of speakers here at the 15th symposium on nutrition and

CHICAGO -- Marketing the new class of products called "nutraceuticals" or "functional foods" won't be easy. A jumble of regulations, proprietary data and marketing jurisdictions may discourage some food companies from even developing so-called functional foods -- a food, or part of a food, with medical or health benefits.

That was the consensus of speakers here at the 15th symposium on nutrition and food technology. The conference was sponsored by the Chicago Nutrition Association, th

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