FUNNELING THE MESSAGE

Retailers have a dizzying array of choices for in-store marketing, and the pressure is high to make the right choice. Time-starved consumers are spending less time on supermarket shopping trips, sources told SN, so in-store marketing must make its mark quickly and effectively.Many retailers, however, are worried that the proliferation of in-store marketing has caused information overload, confusing

Retailers have a dizzying array of choices for in-store marketing, and the pressure is high to make the right choice. Time-starved consumers are spending less time on supermarket shopping trips, sources told SN, so in-store marketing must make its mark quickly and effectively.

Many retailers, however, are worried that the proliferation of in-store marketing has caused information overload, confusing customers and diminishing the effectiveness of merchandising efforts overall.

Register to view the full article

Already a member? .