THE FUTURE OF DATA BUSINESS: DECISION-SUPPORT?

SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for the role that service firms play in the industry.Throughout all segments of the supply chain -- from retail stores to manufacturing plants -- the need for detailed, accurate and on-time information has never been greater. Nor have the challenges, Steve

SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for the role that service firms play in the industry.

Throughout all segments of the supply chain -- from retail stores to manufacturing plants -- the need for detailed, accurate and on-time information has never been greater. Nor have the challenges, Steve Schmidt, managing director of ACNielsen's U.S. business unit here, told SN in an int

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