FUTURE HEATING UP FOR FROZEN FOODS

ZAPOPAN, Mexico -- High hopes for the developing Mexican consumer economy are being translated into new market activity by importers of frozen foods here."The opportunity and potential are enormous. Only a few companies have realized that," said Edgardo Diaz Garza, president of Pacific Star Foods, based in this suburb of Guadalajara, Mexico's second-largest city.Business at Pacific Star has been booming,

ZAPOPAN, Mexico -- High hopes for the developing Mexican consumer economy are being translated into new market activity by importers of frozen foods here.

"The opportunity and potential are enormous. Only a few companies have realized that," said Edgardo Diaz Garza, president of Pacific Star Foods, based in this suburb of Guadalajara, Mexico's second-largest city.

Business at Pacific Star has been booming, said Garza, who said his company distributes frozen and refrigerated pr

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