FUTURE HEMDALE RELEASES TO RETAIL AT OR BELOW $19.95

LAS VEGAS -- In a radical break with current video pricing practices, Hemdale Home Video will set the suggested retail of all future releases at $19.95 or below, said Eric Parkinson, president. Beginning on Sept. 13 with the release of "Savage Land," all Hemdale titles will carry the lower prices whether they are intended for the rental or sell-through markets, Parkinson told a luncheon during the

LAS VEGAS -- In a radical break with current video pricing practices, Hemdale Home Video will set the suggested retail of all future releases at $19.95 or below, said Eric Parkinson, president. Beginning on Sept. 13 with the release of "Savage Land," all Hemdale titles will carry the lower prices whether they are intended for the rental or sell-through markets, Parkinson told a luncheon during the Video Software Dealers Association convention here July 25. Hemdale has a total of six titles in

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