When is a cookie not a cookie? When it's a marketing tool.
In fact, just handing out a few cookies seems to be one of the primary methods supermarket bakeries use to attract children -- and, more importantly, their parents -- into the department, according to bakery retailers.
Kid's clubs -- sometimes called cookie clubs -- have been around for a while, long enough for some retailers to be trying them out for the second or third time. Sometimes bolstered by the distributi