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When is a cookie not a cookie? When it's a marketing tool.In fact, just handing out a few cookies seems to be one of the primary methods supermarket bakeries use to attract children -- and, more importantly, their parents -- into the department, according to bakery retailers.Kid's clubs -- sometimes called cookie clubs -- have been around for a while, long enough for some retailers to be trying them

When is a cookie not a cookie? When it's a marketing tool.

In fact, just handing out a few cookies seems to be one of the primary methods supermarket bakeries use to attract children -- and, more importantly, their parents -- into the department, according to bakery retailers.

Kid's clubs -- sometimes called cookie clubs -- have been around for a while, long enough for some retailers to be trying them out for the second or third time. Sometimes bolstered by the distributi

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