THE FUTURE OF IS IS NAMED 'DATA WAREHOUSING'

The next step in harnessing the immense power of consumer data and information technology may be summed up in two words: data warehouses.to rethink and do a much more effective job in understanding their customers and responding to their needs -- on an individual basis.But how will distributors succeed in getting their hands around the rapidly expanding mountains of store-level consumer- purchasing

The next step in harnessing the immense power of consumer data and information technology may be summed up in two words: data warehouses.

to rethink and do a much more effective job in understanding their customers and responding to their needs -- on an individual basis.

But how will distributors succeed in getting their hands around the rapidly expanding mountains of store-level consumer- purchasing data now being compiled in the industry? How can they analyze and use that in

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