FUTURE RETAILING MUST ENTERTAIN

UNIVERSAL CITY, Calif. -- The growth of the Internet is forcing retailers to add entertainment to their customers' shopping experience, said media analyst and consultant Michael J. Wolf, senior partner, Media & Entertainment Practice, Booz-Allen & Hamilton, New York, speaking at the EPM Entertainment Marketing Conference here last month."Shopping is going to be much, much more about something to do

UNIVERSAL CITY, Calif. -- The growth of the Internet is forcing retailers to add entertainment to their customers' shopping experience, said media analyst and consultant Michael J. Wolf, senior partner, Media & Entertainment Practice, Booz-Allen & Hamilton, New York, speaking at the EPM Entertainment Marketing Conference here last month.

"Shopping is going to be much, much more about something to do than something to buy," he said.

Because of the practice on Internet

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