Video has always been a natural but uneasy fit in supermarkets.
ws and the excitement it brings, but when push comes to shove, they tend to be more comfortable with traditional food categories.
Lately there's been more pushing than in the past as questions have been raised about the long-term viability of video rentals. The result is an increase in concern by video executives about management support for the category.
"In my operation, upper management support is