GADGETS SEEN AS HOOKS FOR IMPULSE BUYING

Kitchen gadgets are merchandised as impulse, convenience items for supermarket shoppers, according to most general merchandise executives. But the category, laden with many stockkeeping units and easily out-of-stock, is not being that closely monitored, chain executives admit, even though there is the capability to track inventory movement and get optimum assortment."We use rack jobbers, and they

Kitchen gadgets are merchandised as impulse, convenience items for supermarket shoppers, according to most general merchandise executives. But the category, laden with many stockkeeping units and easily out-of-stock, is not being that closely monitored, chain executives admit, even though there is the capability to track inventory movement and get optimum assortment.

"We use rack jobbers, and they send us sales summaries that tell us how many spatulas we've sold. We don't keep track o

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