Jelly sales are sweetening. The staid jelly/jams/preserves category is staging a bit of a comeback, led in many markets by the increasing popularity of all-fruit, fruit spread and no-sugar-added products.
Heavy promotional spending from manufacturers is also a factor, said
retailers, who've noted signs of new life in their jelly sections.
And several chain executives said they expect jelly category sales to spread further, once consumers start using the new nutriti